Could Truth Social’s Debut Make Trump a Billionaire? Revelation Behind His Digital Empire!

Image credit: The New York Times

Former President Donald Trump, renowned for his social media prowess, is poised for a monumental payday with the impending public debut of Truth Social, his brainchild in the digital realm. Set to merge with Digital World Acquisition, a Special Purpose Acquisition Company (SPAC), Truth Social is valued at a staggering $6 billion, potentially netting Trump a windfall of $3.5 billion from his 60% stake in the platform.

The journey to this moment has been fraught with challenges, including insider trading allegations, yet the overwhelming support from Trump’s fervent base has propelled Truth Social to new heights. Despite minimal financial credentials, the platform has garnered meme stock status, driven by the fervor of Trump loyalists keen on backing their candidate’s latest venture.

With DWAC’s stock soaring over 324% since its inception, the anticipation surrounding Truth Social’s public offering has only intensified. Trump’s political fortunes seem intrinsically linked to the platform’s success, evident in the stock’s surge following key political events. However, critics caution against the exuberance, citing the platform’s lackluster financial performance and meager user base compared to industry giants like Facebook.

Truth Social’s revenue figures paint a bleak picture, with losses amounting to $31.6 million and meager revenues of $1.1 million in the third quarter of 2023. Despite boasting approximately 8.9 million registered accounts, its reach pales in comparison to established social media behemoths.

The frenzy surrounding Truth Social mirrors the infamous Gamestop saga, where retail investors fueled a stock surge through social media hype. Trump’s unparalleled ability to rally his supporters has translated into a formidable customer base, evident in the rapid sell-out of his NFT collection and exclusive merchandise.

However, investors tread cautiously amidst the euphoria, mindful of the inherent risks associated with Trump’s digital venture. The precipitous decline in Trump’s NFT sales, plummeting by 99% within a month of their launch, serves as a stark reminder of the volatility inherent in such ventures.

As Truth Social prepares to embark on its public journey, the confluence of Trump’s political legacy and entrepreneurial aspirations looms large. Whether it emerges as a beacon of digital innovation or succumbs to the pitfalls of meme stock mania remains to be seen. Yet, one thing remains certain—Trump’s indelible imprint on the intersection of politics and business continues to captivate audiences, setting the stage for a high-stakes spectacle in the digital arena.

This story was originally featured on Fortune