Taylor Swift and Beyoncé’s Blockbusters Ignite Cinematic Revolution
Concert films are a new trend in the film industry where blockbuster smashes are taking center stage more and more. With their documentaries, “The Eras Tour” and “Renaissance: A Film by Beyoncé,” capturing audiences and smashing box office records, Taylor Swift and Beyoncé have recently brought this genre into the spotlight.
Travis Knox, associate professor at Chapman University’s Dodge College of Film and Media Arts, asserts that this surge in concert movies marks the beginning of a new era in theaters. These productions, such as those featuring Swift and Beyoncé, are not only relatively inexpensive to produce and market but also guarantee substantial free publicity.
Ray Nutt, CEO of Fathom Events, a company specializing in cinema events, notes that success breeds imitation in Hollywood, leading to a proliferation of concert films. Swift’s “The Eras Tour” concert film, described by Nutt as a “unicorn event,” grossed a staggering $92.8 million during its opening weekend, setting a new record for concert films. Globally, the film has amassed over $249 million at the box office, second only to Michael Jackson’s “This Is It.”
Beyoncé’s “Renaissance: A Film by Beyoncé” followed suit, chronicling her record-setting six-month world tour. The nearly three-hour documentary, distributed by AMC Theatres, grossed $21.8 million in North America during its opening weekend, marking the highest showing for an early December release in two decades.
Knox emphasizes the extraordinary success of these concert tours, with Swift and Beyoncé ranking as the top two highest-grossing shows in history. Swift commands an average of $12.86 million per concert, while Beyoncé closely follows with $10.35 million. The fervor of their fan bases ensures substantial returns.
While concert movies are not a novel concept, recent successes suggest a resurgence in their popularity. Earlier this year, K-pop sensation BTS released their final concert, “Yet to Come,” earning over $53 million worldwide. Other artists, including Coldplay and Metallica, have embraced cinema as a medium to reach a broader audience.
Tickets for Swift and Beyoncé’s live concerts often come with premium price tags, ranging from $49 to $449 and $62 to $1,000, respectively. However, concert movie tickets are more affordable, providing access to a broader audience. The communal experience of watching a highly produced concert film in theaters adds a layer of enjoyment, fostering a shared experience for fans.
The allure of concert films lies in their ability to bring fans closer to the live music experience, even if they couldn’t attend the actual concert. The immersive nature of these films, coupled with added scenes of backstage footage, appeals to both those who missed the live experience and those seeking to relive it.
Ray Nutt emphasizes the evolution of theaters, stating that cinemas must offer diverse experiences to reenergize audiences. The allure of concert films lies in providing viewers with a front-row seat experience, making every seat in the theater valuable.
As this trend gains momentum, there is speculation about which artists may capitalize on the resurgence of concert films. Knox suggests that big touring acts with devoted fan followings, such as Harry Styles and Bad Bunny, could draw substantial crowds to theaters.
While both Knox and Nutt anticipate the continued growth of concert films, they acknowledge the cyclical nature of trends in Hollywood. As more acts seek to capitalize on the trend, there may be saturation, leading to a retreat if concert films underperform.
In conclusion, the recent triumphs of Taylor Swift and Beyoncé in the concert film genre signal a potential cinematic revolution. As Hollywood adapts to evolving audience preferences, concert films may become a staple, offering fans an immersive experience and redefining the theater-going experience for a new generation.